In Gambia, the printing sector is predominantly driven by small-to-medium enterprises focusing on apparel and promotional signage. The high humidity and coastal salinity of the region pose significant challenges to equipment longevity, making the demand for robust Screen Printing Frame systems higher than in arid regions.
Local workshops are currently transitioning from manual processes to semi-automatic setups. There is a growing preference for digital heat transfer methods to reduce water consumption and chemical waste, which is critical given the environmental sensitivities of the Gambian coastline.
While traditional methods persist, the adoption of DTF Powder has seen a surge as local entrepreneurs seek faster turnaround times for customized fashion, moving away from the labor-intensive nature of manual color separation.
